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Photography Is Our Specialty ~ Here's What Else We Do |
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Ric has over 25 years' experience in the photography industry. As far back as high school, he worked diligently as his school's chief yearbook photographer. He decided then to take his hobby and turn it into a life-long career, beginning his formal photography education at Fanshawe College in London, Ontario. Here he honed his craft and gained new skills to enable him to succeed in the very competitive photography market.
Ric graduated from the 3rd year Advanced Photography program with excellent grades and began working at a local advertising agency. By 1986, he was ready to move on to the next phase of his life, and so he opened his own photography studio.
By 1989, Ric saw the advantages of upgrading his skills in order to benefit from the latest advancements in computers and digital imaging. His company, Virtual Edge Communications, has had much success in the area of website design, computer consulting, and digital photography. Ric also spends countless hours on nature digital photography and acts as photographer / webmaster for LovelyLambeth.com, Victoria-Park.com and SquirrelSanctuary.org based in Long Island New York. Digital has offered Ric a huge advantage in his business, allowing him to view instantly the results of his work. No longer having to rely upon a photographic lab for film processing or keeping an inventory of film on hand, he has been able to cut his costs and give quick turn-around time to his customers. |
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Sheila met Ric at Fanshawe College and was instantly caught up in his enthusiasm for the photography profession. She worked part-time in the camera department of a local department store while she was still in school. After graduation, she obtained full-time employment with a local commercial photography studio as the lab manager.
Over the years, advancements in digital technology have required Sheila to upgrade her skills as well, since traditional darkroom work has gone the way of the dinosaur. Digital image manipulation and digital photography have all been incorporated into her daily work.
With a flare for writing, Sheila also started her own business - DesignWrite.ca - to provide a full range of writing, editing, and desktop publishing services for individuals and small business owners including business letters, flyers, newsletters, eBook Publishing, website design, and press releases which get noticed by the media - i.e. WeddingWeb.ca - mentioned in the London Free Press.
As a couple, Ric and Sheila have merged their talents in order to best serve their customers. Ric and Sheila have recognized that digital technology offers both the photographer and the customer numerous benefits over traditional photography. |
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